The Day Date earned the nickname the “President” when Rolex reportedly gave one to the then President of the United States Dwight Eisenhower. Some sources say that President Eisenhower was actually given a Datejust (not Day-Date) with the presidential style bracelet. But it is a fact that several other US presidents are known to wear Day-Date (Roosevelt, Kennedy, Johnson, Nixon, Ford, Reagan).
These early models did not have the hack feature and appeared rather bulky. In their never ending quest to modernize the basic configuration of the Day Date, Rolex designers have changed from the bulbous bubbleback look of the early models to the slender shape employed today.
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